Thirty seconds. All yours.

We like rituals that fit inside real life. Ours takes thirty seconds and it goes like this.

Dot. A rice grain amount of cream on the tip of your ring finger. It is the gentlest finger you have, which is exactly the point.

Pat. Tap it lightly along the orbital bone, from the inner corner outward, until it disappears. Skin around the eye is thin, so we never pull it.

Glow. That is it. Moisturiser, sunscreen, coffee, whatever comes next. Morning or night, both if you like.

Keep the cream out of your eyes, and if you have a known sensitivity, patch test first. Little rituals, done kindly.